What has become an iconic color within rainwear, yellow also acts as a signature in the colorful landscape of Rains. Since the very first Rains collection in 2012, yellow has existed as one of the main colors – making the shade one of the earliest colors in Rains’ history. Inspired by the bright hue, Rains has created a moodboard of imagery, film, and sound – all dedicated to the color yellow.
Frédéric Forest a French illustrator, designer and co-founder of the design studio FRST, started drawing before he could write. Through his recognizable and minimalistic style of drawing Frédéric depicts the various ways in which the body adapts to its ever-changing evironment.
Cappadocia in Turkey is a kaleidoscopic collision of nature and culture. It is a combination of a bizarre fairytale-like landscape with intricate underground cities. This ancient population’s grasp of engineering, mathematics and physics is far beyond our comprehension, and serves as evidence of their ability to adapt to barren surroundings. Several millennia later, modern engineers are looking to this tribe in order to learn more about how to survive in the future.
To officially celebrate the new Rains Store in London, a launch event was held in an abandoned building across from the store. The party attracted a diverse range of people from the neighborhood and turned the main street of the thriving London Borough of Islington into the place to be for the night.
On Thursday, the 5th of April, RAINS opened the doors to a new concept store in London. Located on 192 Upper Street in the London borough of Islington, the neighbourhood was selected for its thriving boutique culture and curated selection of independent eateries.