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For AW23, Rains shields the hero. Owners of spaces void of green screens – the universe deep within. The unsung ones behind masks of everyday life. Harnessing power to stand in authenticity. For self. For all.

Runway looks

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Location

Rains challenged the grandeur of Théâtre du Châtelet. The experience began through an unassuming side door. Once seated backstage, the theatre revealed itself – its auditorium becoming an ornate backdrop. Perspectives were flipped – drama heightened – recalling moments of hero-evoking change.

Backstage

HERO explores self-empowerment born out of change – expressions of the hero within. The show and collection capture that energy, forward momentum, grounding, and positivity – a story told through the individual – embodied by the eclectic cast.