July 06, 2017

The icons of our time became iconic through volatile and random circumstances. In an almost evolutionary way, certain things, places and individuals were naturally favored and praised throughout history, and that made them iconic to this day. For Autumn / Winter 2017, RAINS pays tribute to the icons of our time. 

Official opening of RAINS Store Melbourne

June 16, 2017

Last night RAINS opened the doors a new concept store in Melbourne, Australia. The store is the first of its kind in Oceania, and was well received by the guests from downunder.
Visit the RAINS Store Melbourne at: 19 Manchester Lane, VIC 3000 Melbourne, Victoria, Australia.

Rains Journal – Issue Nine: The Cinder Cone

June 15, 2017

A goat walks through a skatepark as the sun sets over the staggering view of the forests of Washington. It sounds like the start of a somewhat unfunny limerick, but in reality, the scene is taken straight out of the magnificent and weirdly amazing place that is The Cinder Cone. The Cinder Cone is the product of allowing yourself to dream. It is the work of a so called ‘bronado’ and is the kind of place a friend swears they are going to live someday, with 6 glasses of wine into the evening.


June 07, 2017

An unpredictable summer should not stop you from embracing this enjoyable season. Overcast or clear skies, the great outdoors always calls for exploring these long summer days and nights. Pack your favorite raingear, leave the couch, travel to foreign place, visit a friend, experience a festival and have a memorable summer.

Read more


May 31, 2017

The RAINS x DOE collaboration is based on a tale of two cities; Copenhagen and Shanghai. Copenhagen based rainwear brand, RAINS joined forces with Shanghai based streetwear retailer, DOE. The RAINS x DOE collection features a branded parka, gym sack and boonie hat all in a smoke-grey color – pre-launched now at RAINS Store Paris and at the DOE store in Shanghai. Located in the revitalized area of Tong Ren Lu, The DOE store also features familiar brands such as Nike, Jordan and Converse as well as Japanese home goods label retaW, alongside their own in-house label DOE. Make sure to stop by if you find yourself in Shanghai.

Official launch on June 17 at


Rains Journal – Issue Nine: Oluf Høst Museum

May 05, 2017

Imagine an artist letting several years pass between exhibiting his works. Imagine an artist bringing along paint and brush to make changes to his works during their rare exhibition. Imagine an artist turning up to make changes or reclaim a picture for "completion" in an owner’s private home. That artist is called Oluf Høst.

Rains Journal – Issue Nine: Jacob John Harmer

April 25, 2017

Jacob John Harmer is a Director born and raised in England, who graduated from London College of Communication back in 2007. His storytelling blends the intimacy of documentary film with a composed cinematography amplifying the tonality of the world of which he focuses his eye on. His youth culture centered films quickly caught the attention of global superstars including A$AP Rocky, Sky Ferreira and Hailey Baldwin and generated an impressive commercial client list including Nike, Topshop, Nespresso, Sperry and RAINS.


April 21, 2017

Celebrating a continuing friendship between RAINS and the popular, US based fashion retailer, Opening Ceremony, a fourth drop has now been launched. 

Read more