RAINS × Highsnobiety

July 22, 2016

RAINS and Berlin based online publisher, Highsnobiety are teaming up around a new capsule collection honoring a strong partnership between the two brands. The capsule consists of a limited edition of the Long Jacket and a reintroduced classic; the Mac Coat. Produced only in black with co- branded graphics in white, the styles speak to the notoriously inclement weather of both Berlin and Copenhagen. For the first timeever, the Highsnobiety stamp insignia is tweaked, incorporating the RAINS lighthouse logo to constitute the visual highlight of the collaboration. Additionally a co-branding text can be found vertically on the rear left side of the coats underlining the graphical expression of the look. RAINS and Highsnobiety met at this year's Roskilde Festival during a massive cloudburst to shoot the campaign - an appropriate setting for all intensive purposes.

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